<span>Russian media about</span> Eastern Cape

Russian media about Eastern Cape

Media projects: Eastern Cape

In December 2002, Сape Mosaic, jointly with the Eastern Cape Tourism Board organised the first visit of Russian journalists to the Eastern Cape. Alexander Ruvinsky, Editor-in-chief of the travel edition “Tourism and Leisure”, became the first Russian journalist visited the Eastern Cape. The visit programme included familiarisation with the main attractions of the province, first of all, its game reserves. The journalist visited the world renowned Addo Elephant National Park and Shamwari game reserve. Alexander also enjoyed the beach leisure in Port Elizabeth, got familiar with historical monuments of the city, visited the local Ocenarium and travelled along the Garden Route (see picture).

Elena Averina, Editor-in-chief of the Russian magazine “Voyazh”, became a Russian pioneer in discovering the Great Karoo. She also did not miss a chance to hunt in the Camdeboo mountains. On our opinion, Elena was very happy with this trip judging extremely emotional publications and a trophy of spingbok at her Moscow flat. The trip included the Garden Route but the nature of the Great Karoo and leisure at African farms became the brightest impressions of the visit. After this, journalists from other Russian magazines, such as National Geographic, Afisha-Mir, Vertical World and others, visited the province.

Cape Mosaic is trying to draw attention to the Russian travel market by publications in the local media:

1.A Boguslavsky. Understanding the Russian Outbound Market, Tourism Tattler, January, 2012, pp. 18-19

2. A Boguslavsky. BRIC Countries Unleash New Travel Demand, Tourism Tattler, July, 2012, pp. 28-30